The 4th Annual EuroCHRIE University Challenge, which began in late February, came to an exciting finish on March 23rd. The eight schools competing were The Budapest Business School (Hungary) – 2017 Winner, Stenden University (South Africa), Stenden University (The Netherlands), NHTV Breda University (The Netherlands) – 2016 Winner, The University College of Northern Denmark – 2015 Winner, The Dublin Institute of Technology, Strathmore University (Kenya) and The Emirates Academy of Hospitality Management (United Arab Emirates).

The teams, comprised of four senior students and one instructor,who competed in the Simulation Challenge in a competitive set of eight (with one hotel operated by each school). Each week they made strategic decisions to improve the position of their hotels in the competitive set, with a focus on Market Share, Financials, Guest Satisfaction, and Associate Engagement. The winning team was the hotel with the best overall balanced scorecard at the end of the four-week competition.

While in the competition, the students also completed their Certification in Hotel Business Acumen via on-line learning modules, supplemented by weekly web conferences. This was a very dynamic competition with teams using different strategies to move their hotel forward in the competitive set. In the end, it was the team from Strathmore University (Kenya) who were the winners and second place went to The Budapest Business School (Hungary).

Sincere congratulations to all involved!

Article taken from The EuroCHRIE Autumn Newsletter Publication 2018